Eight Steps to Infuse Your Marketing with Soul

Here's a mindset process you can use when you are preparing to write copy, create an audio or video message, make a posting on a social networking site, or design an entire marketing campaign.

When you follow these steps before you start, you will be in the right frame of mind, and the right "soul place" so that you resonate with your perfect customers, the ones who benefit the most from your products, and who value you the most.

1.  Prepare. Sit quietly with your feet flat on the floor and your hands loosely in your lap, palms up. Take a few deep breaths, breathing in deeply and breathing out slowly, to clear your mind and your emotions.

2.  Remember the absolute most favorite customer you have ever had. Think of all the things you appreciate about this customer. Think of the ways you benefited this customer.

3.  Imagine a customer who would be even better than that. For example...

• She loves and values your products and services.
• He knows, likes, trusts and admires you as a person.
• You admire her as a person. You are proud to serve her as a client.
• He would be happy to pay you even more, and has the resources to do so.
• Working with this customer, or having her use your products, uplifts your day. She takes what you offer and soars with it. She credits you with her success.
• He sings your praises and sends you other perfect customers.
• She gives you ideas for new products and services, and then buys them joyfully.

Imagine whatever else makes this person an absolute perfect customer.

4.  Feel your "heart and soul connection" with your absolute perfect customer.

5.  Set your intention that all that you create serves this person's highest good, and resonates to attract this perfect person into your circle of customers.

6.  Visualize your marketing messages soaring outward, seeking and finding your perfect customers. Visualize those people enjoying their contact with you, feeling the alignment between you, and choosing to move into your circle of perfect clients.

7.  Close and shift gears.

Say to yourself, "Thank you. This or something better is now on its way into my life."

Relax, smile, take a few more deep breaths, and carry on with whatever is your next marketing task. It will be infused with the voice and energy of your authentic soul.

The eighth step is two-fold, and continues in the days, weeks and months after this exercise.

8.   Notice all the things that are anything like what you imagined and intended and visualized in this exercise. Express thanks and feel gratitude for each indicator that perfect customers are indeed arriving in your business.

Your Coaching Challenge

Try it out this week! Then notice and express thanks over the next weeks and months.

Going Global

Imagine a world in which all business practices are guided by care for one another's highest good, and infused with integrity, authenticity and the magnetism for the people who will most benefit from and be most beneficial for the business.